Insights
Research for better business decisions
Updated August 5, 2026
Concise, source-conscious guidance for founders and teams deciding whether to launch, narrow, redesign, or stop a business idea before a larger investment.
Validation guides
How to validate a business idea before spending money — a practical framework covering assumptions, evidence, customer proof, economics, kill criteria, and the final GO / NO-GO decision.
Free U.S. market research sources for business validation — where to find official demand, geography, industry, labor, competitor, and intellectual-property evidence, plus what each source cannot prove.
GO / NO-GO decision framework for business ideas — how to turn evidence into a bounded GO, conditional GO, redesign, or NO-GO decision with thresholds and kill criteria.